The University of Málaga, Málaga City Council, Accenture, ISDI and SCL participated in this digitalisation event.
Málaga TechPark Execs hosted the Innovation Day Málaga organised by Salesforce within the framework of the activities coordinated by the Talent Group of the Executives Club of Málaga TechPark. The University of Málaga, Málaga City Council, Accenture, ISDI and SCL participated in this digitalisation event.
The aim of the event was to identify the digitalisation needed for a company to grow, focusing on productivity and customer satisfaction.
The event included a round table conference about ‘The importance of digital talent creation’, where there were many participants such as Felipe Romera, General Manager of Málaga TechPark; Toni de la Prieta, Managing Director Lead at advanced technology centre at Accenture Spain; Sergio Porcar, founder & group SCL Consulting; Nacho de Pinedo, co-founder & group CEO at Digitalent of ISDI; Pablo Rodríguez, Vice President sales Spain at Salesforce; Javier López, Vice Chancellor for Business, Territory and Digital Transformation at the University of Málaga; and Alicia Izquierdo, regional minister for Innovation, Urban Digitalisation, Business and Technological Investment Promotion and Attraction of Investments.
The event took place at The Green Lemon building in Málaga TechPark.
Salesforce ecosystem development
The organisation of this event is part of Salesforce’s strategy. Salesforce is a technology company that leads the CRM market worldwide, growing its customers and partners ecosystem in Spain. With the help of Accenture, SCL and the digital business school ISDI, Salesforce aims to promote talent training and development in the fields of information technology and Salesforce technologies. This is a way of tackling the shortage of digital talent, since, according to the 2021 Salesforce Economy Report, 73,000 direct and indirect jobs related to Salesforce technology will be created. Moreover, it is also a way of supporting the company’s growth strategy in the different autonomous communities, such as in Andalusia. Partners like Accenture or SCL play a major role in this strategy and in providing Andalusian companies with the most advanced digitalisation projects.
About ISDI
ISDI, as a leading company in technology training and digital business, takes part in this initiative by offering a broad range of training programs for professionals and companies, including coding bootcamps, masters in cybersecurity and artificial intelligence and training courses specialised in Salesforce technology. With more than 700 global digital experts, ISDI collaborates with prestigious institutions such as RCC at Harvard, TEC at Monterrey and EADA, forging educational partnerships with major technology companies such as Salesforce, Google, Amazon Web Services and Shopify. ISDI, also a pioneer in in-company training, boosts employability and entrepreneurship, becoming one of the top digital job banks in Spain.
About Accenture
Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent and innovation led company with 732,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology with unmatched industry experience, functional expertise and global delivery capability. We are uniquely able to deliver tangible outcomes because of our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Accenture Song. These capabilities, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients succeed and build trusted, lasting relationships.
About SCL
SCL Consulting is a Spanish international consultancy expert in information technology (IT), which was founded in 2001 and was selected as one of the top 10 partners of Salesforce in Spain in 2022. Its participation in the Salesforce Innovation Day Málaga is yet another example of its commitment to innovation and digital transformation of the business network in Málaga, a region with which it is closely linked.